About us
Why Simms?
Memory and storage technologies are complex, and distribution is complicated, but it doesn’t have to be for you.
At Simms, we commit to helping our customers by making it easy to understand, select and source the technologies you need in a way which exceeds expectation.
We help?
Services and Solutions Providers
System Builders and Integrators
OEMs and CEMs
E-tailers and Wholesalers
We simplify memory
By doing so, our customers retain and win more business, improve financial performance, and increase customer satisfaction.
We partner with
Global manufacturers of world-class technology who offer the highest levels of performance, quality, and support.
Our Vision and Values
Enabling the world to manage data through world-class memory and storage solutions
When you choose to partner with Simms, we become an extension of your team, so you get over 200 years of industry experience, knowledge, and insight from a group of people who genuinely care and will be relentless in our efforts to help you achieve your business goals.
Our culture, values and customer service are core to our business approach, and our reputation as a specialist memory distributor has been cultivated for over 30 years. We are privately owned and proud of our business performance.
We believe our financials and ISO accreditation demonstrate you are choosing to partner with a company that is secure, reliable and adds value.
When you partner with us, you can expect to see the following values exhibited across all our departments every day.
Knowledgeable
Simms encourages all colleagues to develop their knowledge and skills to further enhance customer and personal experience.
Passionate
We are passionate about delivering an outstanding customer experience, proud of our heritage and sharply focused on being the trusted partner of choice for our customers and vendors.
Professional
We are committed to achieving the highest standards and exceeding expectations. Our strong vendor relationships enable us in turn to fully support our customers.
Caring
Simms has a strong, supportive business culture and a structured Corporate Social Responsibility programme that is built around causes that we care about.
Creative
We think differently and encourage all colleagues to be creative in the way that they approach challenges.
Fun
We work hard but have fun and interact with each other, our vendors and our customers to build great relationships and a fertile working environment.
Value enablement
We think differently, and by seeing the world through the lens of our partners from the “outside-in”, we find creative solutions that enable us to do the basics well and deliver lasting value.
This approach has served as well over the years and has enabled us to invest in our people, processes, and systems to deliver a unique and differentiated experience.
Thankfully, our customers agree.
When we think memory, we think Simms. They are fun to deal with and have the unique ability to simplify memory saving us valuable time, money and engineering resources.
The support we receive from our account director Mark and the whole team at Simms enables us to transact business effortlessly. They provide value throughout the sales cycle that helps us to win and grow business together.
One of our go to suppliers for memory and storage products. Professional staff with excellent product knowledge and good stock holding. They are an important link in our supply chain, we can always lean on their product expertise for advice and support where needed.
We are passionate about our products and only work with the best partners. With Simms we know we can get world class brands delivered seamlessly, with a wealth of knowledge that adds true value to the supply chain.
Simms offer more than just a standard distribution service and deliver above and beyond with their high levels of professionalism and expertise. Which is why they remain one of our favourite partners to work with.
We trust Simms 100%, they are great people to work with and their memory expertise ultimately helps us retain and win more business. We highly recommend them.
Simms breadth of knowledge in the memory & storage arena is invaluable and supports us in growing our business here at Insight. I know they will offer the best solution for our clients’ needs and deliver on their commitments.
A very honest and genuine company who always strive to give you exactly what you require as quickly as possible. Quality customer service & high standards are what make Simms stand out from everyone else.
Your specialist memory and storage partner
If you need help understanding, selecting, or sourcing memory and want to know how we can help in the following areas:
- Price and Supply
- Compatibility and configuration
- Market intel and insight
- Technology roadmaps and benefits
- Training and engagement
- Commercials and tenders
- Quality and conformance
- Supply management
- Samples and prototypes
- Range management
- Technology migration